I lead design for
complex products and
the experts who rely on them.

I've done this across complex domains such as biotech and enterprise security, establishing design as a strategic function that changed how the company competed.

Lately my work has moved increasingly into AI-native product design and strategy.

I'm Head of Product Design at Araceli Biosciences, where I lead design and product strategy. I also lead the company's AI strategy at the product level and serve as the lead for Araceli's Senior Leadership Team.

I founded and scaled the design practice at Berkeley Lights from zero, growing it into a team of five. The company was later acquired by Bruker following a 2023 merger with IsoPlexis.

My graduate research examined adoption of voice systems in vehicles, including how people build trust in the technology. How people form confidence in systems that act on their behalf has stayed central to my approach to AI product design.

At BlueCat, I led the initial design of DNS Edge, a new enterprise security product line built from scratch. Edge later became part of BlueCat's Cisco SolutionsPlus partnership.

At PAR Springer-Miller, I led design for a new tablet and mobile-first product for the Spa Manager and provider experience, with a more guest-centric interaction model, and modernized its design system. Jonas Software acquired the company while I was there.

I led design concepting for a new network visibility product at Blue Coat Systems, owning the core dashboard and contributing to a portfolio-wide rebrand. The company was acquired by Symantec for $4.65 billion in 2016.

I’m an angel investor with Hustle Fund’s Angel Squad, and I run Withmore, a boutique design strategy consultancy for early-stage founders. I draw, embroider, sculpt ceramics, and build creative coding projects, some of which live in Explorations.