I lead design for
complex products and
the experts who rely on them.

I've done this across complex domains such as biotech and enterprise security, establishing design as a strategic function.

Lately my work has moved increasingly into AI-native product design and strategy.

I'm Head of Product Design at Araceli Biosciences, where I lead design and product strategy. I also lead the company's AI strategy at the product level and serve as the lead for Araceli's Senior Leadership Team.

I founded and scaled the design practice at Berkeley Lights from zero, growing it into a team of five. The company was later acquired by Bruker following a 2023 merger with IsoPlexis.

My graduate research at University of Toronto examined adoption of voice systems in vehicles, including how people build trust in the technology.

At BlueCat, I led the initial design of DNS Edge, a new enterprise security product line built from scratch. Edge later became part of BlueCat's Cisco SolutionsPlus partnership.

At PAR Springer-Miller, I led design for a new tablet and mobile-first product for the Spa Manager and provider experience, with a more guest-centric interaction model, and modernized its design system. Jonas Software acquired the company while I was there.

I led design concepting for a new network visibility product at Blue Coat Systems, owning the core dashboard and contributing to a portfolio-wide rebrand. The company was acquired by Symantec for $4.65 billion in 2016.

I’m an angel investor with Hustle Fund’s Angel Squad, and I run Withmore, a boutique design strategy consultancy for early-stage founders. I draw, embroider, sculpt ceramics, and build creative coding projects, some of which live in Explorations.